Costco’s personalization push shows CRM relevance can move real sales
Retail Dive reported on 3 June 2026 that Costco’s personalized product recommendation carousels drove about US$500 million in digital sales. The article cites CFO Gary Millerchip saying those recommendation areas produced conversion rates three times higher than usual.
The useful lesson is practical: personalization works when it is tied to clear purchase context and measurable outcomes. It is less about showing that a brand has AI, and more about placing the right offer, reminder or product in front of the customer at the moment it helps them decide.
Why it matters for Bubbll
Bubbll’s retail and social-commerce CRM can borrow this discipline. Chat history, purchase signals, campaign responses and loyalty status should feed recommendations that staff and merchants can understand. If personalization cannot explain why a message or offer is relevant, it risks becoming noise inside the customer conversation.
Sources
Image: “Artificial Intelligence & AI & Machine Learning” by mikemacmarketing, licensed under CC BY 2.0 via Wikimedia Commons. License: https://creativecommons.org/licenses/by/2.0/